The first webinar in 2025 will focus on how universities can enhance their communication, making effective use of new technologies and working with Artificial Intelligence.

The webinar will consist of two presentations:

Integrated Risk Management for Universities: Navigating Challenges and Opportunities

Today’s complex environment is asking universities for an increasingly (pro)-active approach to risk and opportunity to remain or become resilient as well as future-ready.
One could argue that in the end it is mostly all about finances. But to be capable of steering universities it is crucial to be aware of endogen and exogen developments which indirectly impact finances.

The presentation will show how universities can build integrated risk systems that serve as decision-making tools for leadership, balancing risks and opportunities alike. In addition, to addressing the general evolution of university risk management, it will highlight two emerging and critical topics: artificial intelligence and sustainability, and their growing impact on higher education.

Presentation by:

Bruno Hensler, Administrative Director, Member of the Rectorate, University of St. Gallen (CH)

Engaging Stakeholders in Higher Education: Strategies for Success

Navigating the complexities of communication in higher education requires innovative strategies and clear messaging to “cut through the noise”.

The presentation will explore how universities can effectively engage diverse stakeholder groups – ranging from international students to partner institutions – while balancing internal and external communication demands.

Drawing on the transformative journey of Corvinus University of Budapest over the past five years, we will delve into approaches for systematic stakeholder engagement, platform development, and staff upskilling to answer the challenges of the digital age, generation Z and political tensions.  

Presentation by:

Kata Apati-Toth, Chief Communications Officer, Corvinus University of Budapest (HU)
Zsolt Valastyan, Head of Marketing Communications, Corvinus University of Budapest (HU)