Heads of University Management & Administration Network Europe

HUMANE Seminar in Milan

Sustaining public confidence in our universities:

public affairs, impact and influence

Note: the programme is subject to marginal change

Time

Session

Day One

12.00

Registration followed by buffet lunch

13.30

Welcome to the seminar by the Università degli Studi di Milano-Bicocca hosts

Theme: defining the challenge and framing a response

13.50

Setting the scene: an apparent loss of public confidence in universities? 

14.15

Paying it forward: small group-work brainstorm on key on key issues and potential responses

14.45

Coffee break

Theme: global challenge, local context, varying responses

15.15

Global scholarship and local citizenship: the challenge for research universities.  The case of Cambridge University

15.55

Sustaining public confidence: what works and what doesn’t?  The Aalto University experience

16.35

Sustaining public confidence: reforming public affairs organisation, management and skills.  The case of the University of Helsinki

17.15

Return to hotels

19.00

HUMANE drinks reception and dinner

21.00

Return to hotels

Day Two

Theme: integrating strategic communications, issue management & public affairs to achieve ‘impact’

09.00

Engaging the local, regional and national community: a recently established university’s experience.  The case of Università degli Studi di Milano-Bicocca

09.35

Building community through content.  The case of the Australian Catholic University

10.10

Coffee break

10.40

Workshop: building an integrated strategic communications and public affairs capability and response

11.25

The role of leadership, communications and public affairs in building public trust.  The case of Utrecht University

12.10

Plenary session: key lessons from the seminar and workshops for strategic communications and public affairs strategy, policy, organisation & management, and skills development for the future

12.30

Buffet lunch

14.00

Close