Heads of University Management & Administration Network in Europe

SC-Milan Programme

Sustaining public confidence in our universities:
public affairs, impact and influence

Note: the programme is subject to marginal change

Day One

12.00Registration followed by buffet lunch
13.30Welcome to the seminar by the Università degli Studi di Milano-Bicocca hosts

Theme: defining the challenge and framing a response

13.50Setting the scene: an apparent loss of public confidence in universities? 
14.15Paying it forward: small group-work brainstorm on key on key issues and potential responses
14.45Coffee break

Theme: global challenge, local context, varying responses

15.15Global scholarship and local citizenship: the challenge for research universities.  The case of Cambridge University
15.55Sustaining public confidence: what works and what doesn’t?  The Aalto University experience
16.35Sustaining public confidence: reforming public affairs organisation, management and skills.  The case of the University of Helsinki
17.15Return to hotels
19.00HUMANE drinks reception and dinner
21.00Return to hotels

Day Two

Theme: integrating strategic communications, issue management & public affairs to achieve ‘impact’

09.00Engaging the local, regional and national community: a recently established university’s experience.  The case of Università degli Studi di Milano-Bicocca
09.35Building community through content.  The case of the Australian Catholic University
10.10Coffee break
10.40Workshop: building an integrated strategic communications and public affairs capability and response
11.25The role of leadership, communications and public affairs in building public trust.  The case of Utrecht University
12.10Plenary session: key lessons from the seminar and workshops for strategic communications and public affairs strategy, policy, organisation & management, and skills development for the future
12.30Buffet lunch