Sustaining public confidence in our universities:
public affairs, impact and influence
Note: the programme is subject to marginal change
Day One
| 12.00 | Registration followed by buffet lunch |
| 13.30 | Welcome to the seminar by the Università degli Studi di Milano-Bicocca hosts |
Theme: defining the challenge and framing a response
| 13.50 | Setting the scene: an apparent loss of public confidence in universities? |
| 14.15 | Paying it forward: small group-work brainstorm on key on key issues and potential responses |
| 14.45 | Coffee break |
Theme: global challenge, local context, varying responses
| 15.15 | Global scholarship and local citizenship: the challenge for research universities. The case of Cambridge University |
| 15.55 | Sustaining public confidence: what works and what doesn’t? The Aalto University experience |
| 16.35 | Sustaining public confidence: reforming public affairs organisation, management and skills. The case of the University of Helsinki |
| 17.15 | Return to hotels |
| 19.00 | HUMANE drinks reception and dinner |
| 21.00 | Return to hotels |
Day Two
Theme: integrating strategic communications, issue management & public affairs to achieve ‘impact’
| 09.00 | Engaging the local, regional and national community: a recently established university’s experience. The case of Università degli Studi di Milano-Bicocca |
| 09.35 | Building community through content. The case of the Australian Catholic University |
| 10.10 | Coffee break |
| 10.40 | Workshop: building an integrated strategic communications and public affairs capability and response |
| 11.25 | The role of leadership, communications and public affairs in building public trust. The case of Utrecht University |
| 12.10 | Plenary session: key lessons from the seminar and workshops for strategic communications and public affairs strategy, policy, organisation & management, and skills development for the future |
| 12.30 | Buffet lunch |
| 14.00 | Close |